FMCRMC PRINCIPAL

Bobby Ray Hurd

EXTREME

CLOUD

The Short Version:

EXTREMITY!

Bobby Ray, our Salesforce principal, defies the typical tech entrepreneur mold.

As a self-proclaimed "metal scene hipster burnout," he's always been an edge-dwelling observer, deeply involved yet distinct. His diverse background includes teaching English, theological studies, and disability advocacy. His Salesforce venture, driven by a belief in unassuming excellence, led to the founding of FMCRMC, a consultancy blending technological expertise with a profound human commitment, embodying principles of extremity, authenticity, commitment, truthfulness, and a love for the underground.

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The Long Version:

Meet Bobby Ray: Our Salesforce principal and “knower of things” with a backstory as layered as it is genuine. Bobby's journey didn't follow the typical tech-genius script. He is the quintessential "metal scene hipster burnout" – distinct from the “mainstream” yet always present (probably with an opinion). Thus, his story is one of enduring presence, an observer at the edge, a witness to the raw and real. Later coming to understand how appropriate this was, his story is less about center-stage glory and more about the quiet, consistent presence in the crowd of being the guy who knows things yet always seems to be “around.”

In a former life, Bobby channeled his insights into teaching high school English students, grappling with the complexities of Steinbeck and Twain while perhaps contemplating his own narrative. His evenings were spent in the contemplative halls of the seminary, searching for deeper meaning. And amidst all this, he spent over a decade advocating for the disabled, a role showcasing a deep sense of commitment and resilience to his work as a matter of principle.

As he likes to tell it, Bobby's foray into the Salesforce Ecosystem revealed a profound yet simple truth: in business, unassuming excellence is the business world’s most valuable currency, whether acknowledged or not. This insight, steeped in modesty and eschewing all pretension, became his professional compass. Embracing this principle, Bobby has tended to steer clear of the mainstream, opting instead to follow a path where those things learned from years of human-centered introspection could be shared both professionally and constructively.

In the Salesforce domain, Bobby brings a unique blend of grounded expertise, resourceful creativity, and real-world wisdom. Having worked with a variety of Salesforce consultancies, he's quietly determined to contribute meaningfully without the necessity of hyped fanfare but always with steadfast efficacy. His approach isn't about flashy buzzwords or the grandiose; it's about reliable, thoughtful solutions grounded in his rich tapestry of experiences.

Thus, the inception of FMCRMC is the culmination of Bobby’s eclectic journey. Here, he offers a unique proposition in the Salesforce world: a consultancy where technological expertise is crossed with a profound commitment to fellow human beings as a matter of principle. FMCRMC's vision champions the compelling truth that enduring influence stems from quiet dedication and insightful understanding, far beyond the reach of mere appearances or fleeting acclaim.

Meet with Bobby Ray

FMCRMC’s Five Core Principles:

We Are Extreme
We Don’t Sell Out
We Are Committed
We Keep It Real
We Love the Underground

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